Building authentic connections through fashion storytelling
Founded in early 2024, @ootdhas quickly established itself as a fan favorite, with over 800,000 followers across Instagram and TikTok. Our growth trajectory speaks to the authentic connection we’ve built with our audience.
Known for our candid street-style videos, @ootd showcases what the fashion girls are really wearing, in real-time.
Our small yet powerful team opened up brand partnerships in August 2024, and we’ve since executed many successful campaigns with top-tier brands. What sets us apart is our curated network of girls—for each campaign, we collaborate with approximately 10 of the most stylish and engaging personalities.
This selective approach has allowed us to build a network of 500+ fashion enthusiasts who not only showcase our partners’ products but have naturally formed a community.
As we continue to grow, we remain committed to expanding our reach, strengthening our network, and deepening our relationships with top-tier brands who share our vision for authentic fashion storytelling.
Launched with a vision to showcase authentic street-style fashion
Opened doors to collaborations with top-tier fashion brands
Built a thriving network of 500+ fashion enthusiasts and 800K+ followers
We believe in showcasing real fashion moments, not staged perfection.
Building genuine connections between fashion enthusiasts and brands.
Continuously expanding our reach while maintaining quality relationships.
Whether you’re a brand looking to connect with authentic voices or a fashion enthusiast wanting to join our community, we’d love to hear from you.