Inside Vestiaire Collective’s Paris Fashion Week Showroom, With Gaya Guiragossian

Ava: What was the inspiration or vision behind the curation for this season’s showroom selects?

Gaya: With this being the fifth showroom we’ve hosted, I learn something new every year, and that experience helps me shape the curation for the following year. This year, I really wanted to include a lot of Chanel. With Mathieu Blazy bringing a fresh energy to the house, it felt like a great opportunity to find some really cool tweed jackets and colourful bags. I also try to create a variety of styles within the showroom : for example, pairing grungy vintage Mugler jackets with more elevated designer party dresses from brands like Magda Butrym.

Ava: How are real-time street style trends—especially during Paris Fashion Week—directly impacting search and buying behavior on the platform?

Gaya: The most striking example that comes to mind is the Prada skirts we’ve been seeing everywhere in street style and on the latest Prada runway. This had an immediate impact on searches on Vestiaire Collective, with a +83% increase in three-week momentum. This made Prada skirts the strongest keyword breakout of the week, with a 59% click-through rate.

Ava: Are shoppers favoring specific decades, brands, or niche designers over traditional big-name luxury classics?

Gaya: With celebrities like Kendall Jenner, Bella Hadid, Hailey Bieber and Tyla increasingly wearing vintage pieces, there’s a strong renewed interest in vintage brands online. In particular, the Y2K era is having a major moment, with brands and designers such as Roberto Cavalli, Dior by John Galliano, Chanel and Yves Saint Laurent seeing growing attention.

Ava: Which up-and-coming designer brands or revived legacy labels are seeing the steepest growth trajectory in the secondary market?

Gaya: We’re seeing particularly strong momentum around revived legacy labels and younger designer brands that are creating a clear point of view. On the legacy side, names such as Tom Ford-era Gucci, Dior by John Galliano, Roberto Cavalli and vintage Chanel are benefiting from renewed interest in archival fashion.

At the same time, newer brands such as Magda Butrym, Christopher Esber and Ludovic de Saint Sernin are gaining traction in the secondary market, particularly among younger shoppers looking for distinctive, recognisable pieces. What these brands have in common is a strong visual identity that translates well to social media and creates demand beyond the traditional fashion cycle.

Ava: As Fashion Director, if you could take just one piece from this showroom collection home, what would it be and why?

Gaya: It’s hard to choose ! But I love this dress by Prada, It was part of the AW 2017 collection.

In this collection, Miuccia Prada combined old-fashioned styles from the 1950s–70s, like fitted dresses, corduroy and feathers, with simple, everyday clothes. This created a contrast between looking glamorous and being practical. What I like about this dress is the beaded fringes iit immediately give a wow moment.

Leaving the showroom, it hit me that past seasons are often what pave the way for new ones, and vintage resale platforms are shaping what we wear just as much as newer collections. A Prada skirt seen on the runway one week becomes the strongest search on the platform the next, and a Galliano-era Dior bag carries as much pull as anything shown this season. Vestiaire’s edit was the perfect reminder that some of the best wardrobes are filled with pieces that have already lived a few lives. Plus, it’s much more iconic to have a sustainable, unique closet.