Style Q&A With Tara Yummy

Few creators have shaped online style in recent years quite like Tara Yummy. Over years of documenting her life on YouTube, she has built an audience drawn as much to her candor as to her aesthetic: a wardrobe rooted in the early 2000s, a signature makeup look, and an ease in front of the camera that feels increasingly rare. Along the way, her name became a phrase of its own. "Tara Yummy is a mindset" now circulates online as a shorthand for self-assurance.

More recently, that sensibility has moved beyond the screen. After a trip to Coachella prompted her to stop waiting on an ambition she had long held, Tara began DJing, and her debut set carried the name her fans had already given her: the Tara Yummy Mindset.

We met Tara in New York to discuss how her style took shape, the beauty ritual she never skips, the difference between curating a set and curating a video, and what it takes to stay authentic online.

Ava: Can you walk me through what you’re wearing today?

Tara: My jorts are Jaded London, my flats are Dream Pairs, my bag is Balenciaga and my phone case is, of course, Wildflower.

Ava: How did you land on your signature style, and what are your main sources of inspiration right now?

Tara: I’ve always woken up and dressed the way I wanted to. It’s never really a thought for me. My inspirations will always be anything from the early 2000s with a hint of what’s trendy in the moment.

Ava: You’re famous for your signature makeup look—what’s one beauty or styling step you refuse to skip, even if you’re just running a quick errand? 

Tara: You would think the step I don’t skip would be my eyeliner but if I decide to wear no makeup, the one step I can’t skip is actually lip liner.

Ava: Your style is heavily influenced by the 2000s. What are your favorite Y2K trends?

Tara: My favorite y2k trends are always changing, but I fear I’ll never not be seen in anything but a low waist.