A Launch Party in Soho Sets the Tone for Fall Fashion. Champion has officially landed at New York Fashion Week with the debut of their latest collection, and yes, we caught wind that pieces are already hitting shelves at retailers like Target. What better way to celebrate than with a launch party right in the heart of Soho, perfectly timed to kick off NYFW? The girls pulled up dressed in their Champion fits, each styled to reflect their own unique vibe. Naturally, we were there to capture the standout moments and trust us, the looks were legendary.
The first look to stop us in our tracks? A Polo-turned-Champion moment. She walked into the party wearing the Champion Women’s Long Sleeve Rugby Shirt in a bold teal and navy striped colorway. She paired it with the matching Champion Pleated Skirt in teal, creating a cohesive, sporty-chic silhouette. But it was her accessories that truly elevated the ensemble, white slingback heels and a slouchy black leather shoulder bag brought a fresh, polished contrast to the otherwise casual pieces. A flawless mix of prep, sport, and street.
Jamie Alanna Bloom is the Public Relations Coordinator at OOTD. Her experience spans editorial styling and writing, seasonal campaigns, and behind-the-scenes design work, all rooted in a deep love for fashion. She’s especially fond of subtle elegance, and a classic ballet flat, along with the power of a well told style story. She graduated from Syracuse University, and brings a fresh, trend-aware perspective to brand communication and media strategy.
What’s a better way to stay comfortable during Fashion Week than showing up in a full sweatset? This guest proved you can look stylish and stay cozy. She was spotted in the Champion Bra Top layered under a matching Fleece Zip-Up, paired with High Rise Fleece Wide-Leg Sweatpants. She styled the look with a structured black leather shoe and a sleek top-handle bag, creating an effortless yet intentional vibe. It’s comfort-core, but elevated, the Fashion Week way.
We're here for Champion in a streetwear context, especially when it comes with a feminine twist. One standout look featured the Taped Mesh Shorts styled with a V-Neck Pullover, both in deep navy. She brought the ensemble together with black slingback heels and a leather shoulder bag, effortlessly blending sporty and chic. It’s giving basketball court meets SoHo runway, and we’re obsessed with the balance.
The Fleece Cardigan with patch elements was an unexpected yet welcome choice for this otherwise elegant outfit. Worn over a black asymmetrical dress and paired with black leather slingback heels, the cardigan added a layer of texture and casual cool. It was the piece that tied everything together, proving that Champion isn't just for the sidelines, it belongs on the red carpet too.
This set was all about clean lines and minimal effort with maximum payoff. The Game Day Full Zip Top was paired with the Woven Pencil Skirt for a streamlined silhouette that felt both athletic and refined. She styled it with clear kitten heels and of course a black shoulder bag. At this point, we’re wondering if we missed the memo on the black bag + Champion combo, because it’s clearly a fashion week favorite.
Last but not least, this look took accessories to the next level, and we’re still thinking about it. She wore the Snap Front Top in a rich maroon hue with the coordinating French Terry Pull-On Shorts. But it was the styling that made this outfit unforgettable: an intricate beaded belt layered across the waist, a multi-textured stack of accessories, and maroon platforms paired with cream ankle socks. A total playbook moment, this is how you do Champion at Fashion Week.
