Some of thrifting is luck, but most of it is skill. It isn't about how long you spend in a store—unless you’re at the bins all day waiting for a new rotation—it’s about knowing where to look, when to show up, and doing what everyone else is too lazy to do. Here is what separates the people who find gold from the people who find nothing.
I won't call myself an expert, but I grew up in thrift stores. By high school, I was leaving the Goodwill bins with a cart full; by college, I’d scaled a reselling business out of it. After years of doing this, I've noticed that the people who walk out empty-handed aren't unlucky. They're just approaching it wrong.
Don’t get overwhelmed by the amount of racks. I never take the time to look through every single piece, nobody has that much patience. Instead, I do a scan of the fabrics and colors first. Your hands will find the silk, leather, and heavy wool before your eyes even see the tag. If the fabric feels cheap or synthetic, keep moving. If it feels substantial and high-quality, pull it out. While you're at it, check the "go-back" rack outside the fitting rooms; I usually find a couple great items that other stylish people already did the hard work of finding.
Ava is a Creative Editor at OOTD. She graduated from the Fashion Institute of Technology and now covers your favorite fashion figures, events, and trends.
The best oversized blazers and high-waisted trousers are almost always in the men’s section. I spend about 30% of my time in the men's aisles. The quality is often higher, and if you’re going for that office siren look, this is a great place to start.
The trick here is to stop looking for the perfect fit and start looking for the perfect "bones." A men’s blazer might be a size too big, but if the color is perfect and the fabric is 100% wool, it’s worth a quick trip to the tailor to make it yours. I’ve found some of my favorite pieces by looking at what a garment could be with a little structural help, rather than just what it looks like on the hanger. This goes for any category of clothing, just make sure you love the piece enough to justify the extra trip to the tailor.
Always check the random thrift store on the random street you've never heard of. Always drive the extra 20 minutes to the place that isn't all over TikTok. And if you do plan on hitting the store everyone in your city knows about, get there early, first pick on new stock goes to whoever shows up first.
I'll be honest: New York is hard. Every store is overpriced and picked over by a million people before you even walk in. I'm not talking about curated vintage designer boutiques; New York has plenty of those. I mean the good, cheap thrift stores where you’d find your favorite Y2K pieces for next to nothing. Those are few and fiercely guarded. There are hidden gems in the city (sorry, my lips are sealed) but your odds are better in Brooklyn, Queens, or, if you dare make the trip: New Jersey.
You should always be on the hunt for vintage markets with multiple vendors where you can barter, or closet sales posted on TikTok and Instagram. I once stumbled upon one in the East Village where two girls were selling around 100 pieces for $5 each. That's the kind of thing you can't plan for, but you can make yourself available for.
Whenever I leave New York for a suburban or less fashion-saturated city, I build a guide in advance—every thrift store I can find—and make a full day of it. I almost always come back to the city with a new wardrobe for a quarter of what I'd pay here.
The people finding nothing are the ones expecting gold on a Saturday afternoon at the most well-known store in the city. The people finding everything are the sneaky ones. They plan ahead. They wander. They find the store that isn't even listed on Google Maps.
And when you grow tired of your thrifted gems, flip them on ThredUp, that's how the habit pays for itself. If you haven't scrolled ThredUp recently, don't sleep on it. It's not the same as pulling something off a rack yourself, but the inventory is massive and not everyone is willing to dig deep—which means the good stuff sits there longer than it should. Treat it like a thrift store you can browse at midnight in your pajamas.
The thrill of thrifting is in the hunt. And the hunt rewards the people who take it seriously.
