As the New York Knicks celebrate their first NBA championship in decades, Ali Brunson and Shannon Hart have been there for every step of the way. We sat down with the duo ahead of Game 5 to discuss WAG fashion, game-day rituals, and the season that brought the city back to life.

If you’re a New Yorker, you’re probably still basking in NBA championship glory. This past weekend, the New York Knicks brought the title back to the Garden for the first time since 1999—and in doing so, delivered a jolt of energy the city has been quietly waiting on for decades. Whether you’re a lifelong devotee or simply swept up in the collective frenzy, it didn’t really matter. For weeks now, the city has felt like one long watch party: streets overflowing, orange and blue everywhere you look, chants ricocheting through neighborhoods like they’ve always belonged there. New York, once again, is in its state of mind.
And while the spotlight often lands on the players, it’s impossible to ignore the women shaping the rhythm behind the run. Ahead of Game 5, I sat down with Ali Brunson and Shannon Hart—the unofficial first ladies of New York basketball—to talk about game-day fashion, motherhood, rituals, and the new energy pulsing through the city. Because behind every great man is obviously a great woman, and there’s no exception here.
As fashion and sport continue to collide on the world’s biggest stages, from the NBA finals to the World Cup, the conversation around how we dress, show up, and experience the game is only becoming more central to the moment.


Amanda: The Knicks' playoff run seemed to completely transform the energy of New York. What did you notice about the city this season that felt different from previous years?
Shannon: I think the city has truly come together. There’s a beautiful sense of camaraderie right now, and it mirrors the camaraderie we have within the team itself. It feels like a much closer-knit environment, and honestly, I think that's what's driving our success. Everyone is backing us, the players are backing each other, and that collective togetherness just feels entirely different this year.
Ali: I was going to say something similar. You walk around the city, and the energy feels different. I feel like everybody has felt that, too. Everyone's commenting on it. Crime rates have gone down and everyone just seems to be loving life right now. But that belief was there from day one. We all knew from the start that this season was going to be special, and we were ready for it. Now, orange and blue are everywhere you look. It has truly been an iconic season.
Amanda: Do you have any pregame or postgame rituals? What does a typical game day look like for you, and how does your routine or celebration differ after a win versus a loss?
Shannon: For me, the routine hasn't changed at all from the regular season to the postseason. A typical game day is all about managing my kids and getting everyone dressed in orange and blue, just like we've been doing for weeks now. Right before we head out, I grab my essential game-day snack—Oreo Reese's, which perfectly matches the orange-and-blue theme—and then we hop in the car for the long drive into the city. That's pretty much the ritual!
Ali: We start getting ready pretty early in the day. I’ll walk the dogs, and right around the time my daughter is waking up from her nap, we say our goodbyes and head out the door. At this point, my wardrobe has basically been overtaken by orange and blue. I've actually been stacking all of it right in the center of our closet island, so it’s completely taken over. Once I'm ready, I get in the car, grab my go-to snack—usually a Reese's—and keep the momentum moving.
Amanda: Are you a meticulous planner who maps out a look days ahead, or are you pulling things together an hour before tipoff? Are we leaning Type A or Type B when it comes to dressing?
Shannon: During the regular season, it really just depends on my mood. But for the postseason, I've been much more intentional about everything. I’m actively trying to plan and coordinate my outfits ahead of time so the orange and blue really ties together and looks cohesive. It’s definitely a shift from the regular season.
There's also a difference between home and away games. On the road, people are a lot more casual with their team gear. But at home, everyone tends to dress up because it's New York—the energy here just demands a little something extra.
Ali: For me, like I mentioned, I’ve just piled everything orange and blue onto my closet island. Is that Type B? I’m not even sure! From there, I just figure it out the day of. Lately, I've really only been wearing sneakers, which keeps things incredibly easy. I haven't been dressing up much; it's been more of a "let's keep it business" mindset.
Shannon: Yeah, I feel like you definitely have a more relaxed, chill vibe. It’s like, we're here for one thing—we don't need any of the extra fluff. I'm a little more back-and-forth depending on the day.
Ali: Exactly. For me, it’s jeans, a tank top, a jacket—whatever combination works—plus sneakers, and I'm out the door.
Amanda: People love talking about courtside style, but what's one major faux pas? What’s the biggest thing fans get wrong about how you put together a game-day look?
Shannon: For me, the faux pas is going overboard with too much "Knicks, Knicks, Knicks" all at once. I always try to break it up. If my tank top is Knicks-themed, features Josh, or is heavily orange and blue, then I’ll balance it out with a basic hat, simple pants, or neutral shoes. I want to look like I'm supporting the team, but in a balanced, stylish way.
Ali: I agree, my looks are very understated. If there’s a logo, it's just one subtle logo. Honestly, almost all of my gear this season has focused specifically on Brunson or the number 11.
Shannon: Right, you can lean into the orange and blue color palette without needing the team's name plastered across your outfit every single time you go out.
Amanda: Superstitions have been a massive topic around the league lately. Has there ever been a specific game-day look that felt so lucky you felt compelled to bring it back? Shannon, I noticed you posted a nice YSL bag on your story during the last home game.
Shannon: I’m actually packing that exact bag as we speak! I looked at it and thought, that game was simply too good not to bring it back. So yes, I will absolutely do things like that. Now, some people take it to the extreme—they need the exact same socks or specific rituals—and I don't go quite that crazy. But if I wear something to a game and we pull off a massive win, or it’s just an incredible game overall, I'll definitely run it back.
Ali: For me, the only thing I’ve been keeping strictly consistent is my jewelry. It’s always my wedding jewelry—my ring, my watch, and my bracelet—and that’s it. Outside of that, I actually try to change up every single outfit so I'm never repeating a look.
From courtside to supporting some of the best athletes in the world, Ali and Shannon remind us that personal style is less about trends and more about intention. Whether coordinating orange and blue for game days or leaning into comfort and routine, their approach blends practicality with team spirit, while still feeling polished and distinctly their own.
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